PARTNERSHIP MARKETING OPPORTUNITIES

CONNECTING RETAILERS & BRANDS THroUGH HIGH-IMPACT MArketinG OPPORTUNITIES 

 

With over 35 years of experience developing and managing partnership marketing programs, we know how to maximize opportunities for all involved parties, creating sustainable programs and greater ROI. Our multi-faceted solutions include media opportunities through shopping bag inserts, package and statement inserts, as well as direct mail and digital. Ivey facilitates and executes customizable and scalable marketing media tactics that break through clutter and generate sales for both retailers and brands.  

 

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FOR THE RETAILER to generate incremental revenue and reduce costs.

FOR THE BRAND to partner with retailers to exceed your sales and marketing objectives through various media tactics.

 

 PARTNERSHIP MARKETING EXPERTISE

  • Over 35 years on the buy and sell side
  • Original creator of the pre-inserted retail shopping bag insert tactic
  • Have successfully distributed over 1 billion bag inserts to-date
  • Partnerships created in multiple categories
    • Media/entertainment
    • Retail
    • Home services
    • Telecommunications
    • Travel
    • Financial services

FEATURED PROGRAM

IVEY'S SHOPPING BAG INSERT PROGRAM

 

Ivey’s customizable and scalable shopping bag insert program leverages customer transactions at retail stores through shopping bag inserts distributed with purchases. We provide turnkey services for this proven, high-impact marketing tactic, simplifying the process for our retail and brand partners, and minimizing or eliminating labor required by store employees.

 

 

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CVS PHARMACY

Reach over 5 million shoppers per day(1) in over 7,200 locations nationwide, or in select DMAs and ZIP codes. The store database also includes overlays for geo and demographic targeting at the ZIP code level. Inserts are placed in shopping bags that are distributed at the front of the store and through the Pharmacy, with opportunities from 5 million to 100 million inserts a month. 

 

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BED BATH & BEYOND

With over 1,000 locations, this home furnishings big box retailer delivers the highest value customer prospects. Bed Bath & Beyond customers are highly affluent, married, professional, educated homeowners, with $100k+ HHI and high net worth(2) ; plus they are highly responsive to promotional offers.  Opportunities from 5 million to 12 million per month.

 

 

To learn more, contact Ivey at 727-791-8085, via email, or speak to one of Ivey's authorized agency representatives. 

 

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(1) Source: CVS 2015 Annual Report (2) Source: MRI Doublebase, 2015