FOR THE RETAILER to generate incremental revenue and reduce costs.
Ivey’s customizable and scalable shopping bag insert program leverages customer transactions at retail stores through shopping bag inserts distributed with purchases. We provide turnkey services for this proven, high-impact marketing tactic, simplifying the process for our retail and brand partners, and minimizing or eliminating labor required by store employees.
Reach over 5 million shoppers per day(1) in over 7,200 locations nationwide, or in select DMAs and ZIP codes. The store database also includes overlays for geo and demographic targeting at the ZIP code level. Inserts are placed in shopping bags that are distributed at the front of the store and through the Pharmacy, with opportunities from 5 million to 100 million inserts a month.
With over 1,000 locations, this home furnishings big box retailer delivers the highest value customer prospects. Bed Bath & Beyond customers are highly affluent, married, professional, educated homeowners, with $100k+ HHI and high net worth(2) ; plus they are highly responsive to promotional offers. Opportunities from 5 million to 12 million per month.
(1) Source: CVS 2015 Annual Report (2) Source: MRI Doublebase, 2015